Addicted to Adidas / 2019
Hong Kong Design Institute/ DNAD design competition
Adidas: More than sport, it's a lifestyle. Our TV commercial challenges stereotypes by redefining 'addiction' as passion for Adidas and sports. We aim to reshape society's view of addiction, emphasizing its positive side.
We blend art and advertising to reflect the complexities of modern life. Adidas offers a respite from routine, like a fish returning to water.
Join us in embracing a lifestyle that's truly addicting.