Agency | Cheil Hong Kong Client | Watsons
Idea | Up your beauty game
"How can I be more beautiful?”
A question we’ve whispered in dreams,
murmured to mirrors,
and carried with us since childhood.
But as we grow, something magical happens…
In the search for the answer,
we discover joy
in colours, in textures, in transformation.
We learn that beauty isn’t a standard to meet,
but
a game to play.
In this game, everyone creates their own rules, rules that make you glow, rules that make you smile.
We play freely and creatively:
Play with colours.
Play with moods.
Play with trends.
Play with your imagination.
It’s the ultimate game
to lift you, to delight you...
At Watsons, we offer better products and richer choices,
so your game and your beauty can go even further
and reach the next level.
Thematic KV

Cosmetic KV
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SkinCare KV

Promotion KV


Social activation demo


