Watsons / ASIAN BEAUTY CAMPAIGN PLAYBOOK

Agency | Cheil Hong Kong   Client | Watsons


Idea | Up your beauty game 



"How can I be more beautiful?” A question we’ve whispered in dreams, murmured to mirrors, and carried with us since childhood.

But as we grow, something magical happens…

In the search for the answer, we discover joy in colours, in textures, in transformation. We learn that beauty isn’t a standard to meet, but a game to play.

In this game, everyone creates their own rules, rules that make you glow, rules that make you smile. We play freely and creatively: Play with colours. Play with moods. Play with trends. Play with your imagination. It’s the ultimate game to lift you, to delight you...

At Watsons, we offer better products and richer choices, so your game and your beauty can go even further and reach the next level.


Thematic KV







Cosmetic KV




SkinCare KV





Promotion KV




Social activation demo




Mark