Swire / Taikoo Li Xian Hoarding idea
Taikoo Li Xian Hoarding idea 2025
使用书法的笔划，来表达“一脉相连”，执子之手，于此落笔，书写属于自己的精彩故事。
水墨笔触尽显西安人活力本色，也和后期主视觉的风格相互呼应。
We use the calligraphy brush stroke to express the concept of cultural continuity.
Taikoo Li Xi'an invites you to come and take up the brush to write your own story.
It embodies the vibrancy of the people of Xi'an and resonates with the style of the main visuals in the later stages.
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Taikoo Li Xian Hoarding idea 2025
Agency | Cheil Hong Kong Client | Swire Taikoo Li Xian
使用书法的笔划，来表达“一脉相连”，执子之手，于此落笔，书写属于自己的精彩故事。
水墨笔触尽显西安人活力本色，也和后期主视觉的风格相互呼应。
We use the calligraphy brush stroke to express the concept of cultural continuity.
Taikoo Li Xi'an invites you to come and take up the brush to write your own story.
It embodies the vibrancy of the people of Xi'an and resonates with the style of the main visuals in the later stages.
Layout Design
Style Guide
